WEBSITES FOR BJJ ACADEMIES

Custom Websites Built for BJJ Academies

Prospective students search your schedule, trial class details, and mat culture on their phones. We build custom BJJ websites that convert searchers into active practitioners.

Claim Your Free Preview Grade Your Current Site

What students search for

What Prospective BJJ Students Search Before Stepping on the Mat

Brazilian Jiu-Jitsu is close-contact and physically demanding, so beginners arrive with real worries: getting hurt, mat hygiene, feeling out of place, and whether any class time actually fits their week. When an adult or parent searches for jiu-jitsu in your town, those are the questions the page has to answer before anything else.

What they type into Google

“bjj near me for beginners”
“jiu jitsu gi vs no gi schedule”
“women's bjj classes”
“bjj open mat schedule drop in”
“kids jiu jitsu trial class”

Clear Gi vs. No-Gi Class Separation

Adult practitioners need to know immediately whether a class requires a traditional kimono (gi) or rashguard and grappling shorts (no-gi). Lumping classes together under a generic 'grappling' label creates friction and hesitation.

A Dedicated Beginner Fundamentals Onboarding Track

A common first-day fear is being thrown straight into live sparring with a bigger, more experienced training partner. Say plainly on the page that your introductory fundamentals classes are drilling only, with no live rounds.

Women's Only Training and Safe Mat Culture

Female practitioners actively search for women-led classes, female training partners, and clear gym rules regarding hygiene, respectful sparring, and mat conduct.

Belt Progression Lineage and Instructor Verification

In BJJ, lineage matters. Prospects want to see who awarded your head instructor their black belt, their competition history, and their instructional philosophy without reading an ego-driven essay.

Transparent Drop-In and Visiting Practitioner Policy

Traveling grapplers search for open mats and drop-in mat fees. Providing clear visitor guidelines and an instant drop-in pass button captures high-margin visitor revenue effortlessly.

What the site must show

What Your BJJ Academy Website Must Show Above the Fold

When visitors open your site on a smartphone, their thumb moves fast. If key information is buried inside a downloadable PDF or an unreadable screenshot, they bounce to the next academy. Your site must deliver these components immediately.

Mobile-First Interactive Class Schedule

An interactive, tappable weekly calendar showing morning, noon, evening, and weekend slots. It must clearly filter by Fundamentals, All-Levels, Advanced, Gi, No-Gi, Open Mat, and Kids.

Prominent Free Trial or First-Class Offer

A clear call-to-action button anchored at the top of the screen: 'Book Your Free Trial Class'. One tap opens a clean form that takes 15 seconds to complete.

High-Resolution Real Mat Photography

Photos of actual students training in clean gis on well-maintained mats. Stock photos of sweaty fitness models instantly erode credibility among authentic martial artists.

Mat Hygiene and Facility Cleanliness Standards

A clear statement explaining your daily mat disinfection protocol (hospital-grade disinfectant, daily mopping) addressing common beginner fears regarding staph and ringworm.

Location, Parking, and Front Door Directions

Exact physical address with an embedded interactive map, exterior building photo, and specific parking instructions so first-time visitors know where to walk in.

To score your current site against the same ideas point by point, work through the 24-point martial arts website checklist. It is free, it prints on one page, and it uses Google's own published speed threshold rather than a number we made up.

Common Website Mistakes That Cost BJJ Academies New Students

Most jiu-jitsu websites are built once on WordPress or Wix and left untouched for five years. These recurring design mistakes quietly drain dozens of potential trial students every month.

Publishing the Schedule as a PDF or Image File

Pinching and zooming a blurry schedule image on an iPhone is an agonizing user experience. Search engines cannot index image text, killing your local SEO rankings.

Problem: Embedding a screenshot of an Excel spreadsheet or PDF timetable.
The fix: A lightweight, responsive HTML schedule component that formats automatically for any screen size.

Hiding Pricing and Trial Information Behind a 'Contact Us' Wall

Nobody wants to fill in a vague form just to learn what a trial involves. If the page does not say whether the first class is free, the visitor has to guess, and guessing usually means leaving.

Problem: Forcing visitors to submit a generic inquiry before seeing how trials work.
The fix: A transparent trial breakdown explaining what happens on day one, what to wear (t-shirt and gym shorts), and an instant booking calendar.

Slow Page Load Speeds from Heavy Video Backgrounds

An uncompressed video clip in the header can be tens of megabytes. On a phone on cellular data that is seconds of blank screen before anything readable appears, and the visitor is one tap from the next academy.

Problem: Bloating the site with heavy plugins, unoptimized background clips, and uncompressed imagery.
The fix: Modern Next.js code with sub-second delivery, automatic WebP image optimization, and lightning-fast edge delivery.

Martial Arts Jargon Overload Without Context

Using terms like 'de la riva guard', 'berimbolo', or 'sub-only ruleset' alienates beginners who just want to get in shape, learn self-defense, and not feel stupid.

Problem: Writing technical body copy suited for ADCC competitors rather than regular parents and adult beginners.
The fix: Plain-language explanations emphasizing fitness, problem-solving, stress relief, and structured self-defense.

Structuring Your BJJ Class Architecture Online

A successful academy organizes its online schedule around clear student milestones. This architecture makes it effortless for beginners to see their entry point.

01
Level 1: Beginner Fundamentals Program
Structured 12-week or 16-week rotating curriculum covering basic positional escapes, guard retention, and foundational sweeps with controlled drilling.
02
Level 2: All-Levels Gi & No-Gi Classes
Intermediate training combining technical combinations, positional sparring (situational rounds), and live rolling for white belts with stripes and higher.
03
Level 3: Advanced & Competition Team Training
High-intensity sparring, competition ruleset tactics (IBJJF, ADCC), takedowns, and competition strategy for active competitors.
04
Level 4: Open Mat & Community Rolls
Unstructured sparring and drilling sessions open to academy members and verified guests to test technique across different body types.

How we build it

How Rebuilds Your BJJ Academy Website

We do not hand you a generic template and ask you to spend your weekend writing copy. We build a high-performance custom website tailored to your academy.

Custom 5-Page Architecture Tailored to Jiu-Jitsu

Complete pages for Home, Programs (Adult BJJ, Kids BJJ, Women's BJJ), Schedule, Instructors & Lineage, and Free Trial Booking.

Copywriting Included

We write every page: what you teach, who teaches it, what the first class is like, and how to book it. You do not get a template to fill in yourself.

Sub-Second Load Speed on All Mobile Devices

Engineered with modern Next.js and Tailwind CSS to load instantly on 4G cellular connections, keeping prospective students on your page.

Local Search Engine Optimization Built-In

Rich schema markup, geographic targeting, Google Maps integration, and title architecture so your city finds you when searching 'jiu jitsu near me'.

Free 24-Hour Preview Before You Pay

We build a working preview of your academy's new website first. You review it on your own phone. If you love it, we launch. $999 one-time + $50/mo retainer.

Live portfolio template

Explore the Brazilian Jiu-Jitsu Template

See the exact layout, interactive schedule, and trial conversion flow in action. We customize it to your academy in 24 hours.

View Live Preview

Questions

Brazilian Jiu-Jitsu Website FAQ

What do you do about local SEO for my BJJ academy?

Local SEO is part of The Rebuild, not a separate package. That means correct name, address and phone, structured data describing your academy and location, program pages a person can scan on a phone, and a site that loads in under a second. Nobody can promise you a ranking, and we do not.

Can prospective students book a trial through my existing software?

Yes. We can point the trial button at the member portal or checkout page you already use, or capture the enquiry on your own site and email it to you with the parent's name, contact details, and the class they picked.

What does the $50/month website retainer include?

Hosting, updates, and keeping the site fast. You are not paying a developer by the hour to change a class time.

How long does it take to get our new BJJ website live?

The working preview is ready within 24 hours. After you approve it and send any photos you want used, we agree a launch date with you and point your domain at the new site.